CONCEPTUAL COPYWRITER
JANUARY 2019 - PRESENT

I help big companies humanize big ideas. Agency and in-house; specializing in digital copy, video scripting, brand identity & storytelling, brochures, and presentations.

Clients include: Boeing, Boston Scientific, Ford, L’Oréal, Microsoft, Onduo, Philips, Pfizer, Porsche, T-Mobile, Rolls-Royce, and WatchGuard

Agencies: Indigo Slate, Live Marketing, Teague, Continuum Clinical

• Close deals between Fortune 500 companies with provocative B2B video scripts and presentations

• Increase and maintain user engagement with hooky headlines and sticky content

• Sell big, ambitious ideas by parsing and polishing dense SME speak to reveal the human-centered gold of new technologies, services, and products

• Collaborate with UX, research, marketing, and comms teams to optimize copy

• Edit and refine existing content to align with brand tone and strategic objectives

• Delight clients with on-time, on-brief deliverables

• Industry specializations: SaaS, Healthcare, ESG, Sustainable Energy

UX COPYWRITER
DECEMBER 2021 - PRESENT

I help companies educate, retain, and convert users. Specializing in creating a seamless, user-friendly digital experience with conversational, intuitive, helpful–and delightful–copy.

Clients include: RBI International (Burger King), SFBCIC (Southern Farm Bureau Casualty Insurance Co), Boston Children’s Hospital

• Increase conversions with intuitive browsing and check-out flows

• Retain app users with clear, concise, and helpful copy

• Collaborate with research teams to understand and optimize user flow 

• Co-work with design team to create cohesive user journey and eliminate roadblocks

• Eliminate inconsistencies by crafting comprehensive usage guides

MARKETING COPY + STRATEGY
JANUARY 2014 - PRESENT

I founded an e-commerce clothing company with nothing more than a great story, enticing copy, and the goods to back it up. I still love helping small business owners craft and communicate their own story through digital copy–including long & short form blogs, product descriptions, & emails–and strategic planning.

Clients include: small business owners from coast to coast

• Grow online store sessions 25% and total orders 68% with targeted, compelling, and shareable copy (The Willary)

• Grow conversion rate 13% with lively, story-driven product descriptions (The Willary)

• Increase salon appointments 37% with consistent social posting and alluring email newsletter updates with 38% open rate (AKS)

• Create an aspirational yet warm brand voice to align with service price increase (AKS)

• Increase website visibility with targeted SEO (AKS)

• Focus resources and provide actionable insights with brand identity audits (Alessandra Mackenzie, Evolvh)

COSTUME DESIGNER
FOUNDATIONAL PRACTICE

Collaborated with producers, technicians, performers, and fellow designers to delight audiences with powerful acts of storytelling.

Clients include:  Tony-nominated theaters, international stages, & a Grammy-nominated band

EDUCATION

Northwestern University, Evanston, IL - MFA School of Communication

Reed College, Portland, OR - BA English Literature

Parsons The New School of Design, NY, NY - AAS Fashion Design

SKILLS

Adobe Creative Suite, Microsoft 365, Miro, Figma, script writing, creative writing, trend forecasting, public speaking, DTC e-commerce, copyediting

SPICE

Second City Chicago improv, Moth storyteller, potter, Outward Bound graduate, Pilates fiend